The process of film distribution had changed considerably in recent years from physical copies to the majority of film being distributed digitally online and through streaming websites. Distribution through youtube has been extremely popular in that big budget movies and indie movies alike are promoting their movies through the same platform. This has proved successful in that movies are now able to earn money and gain a sense of gratification from the audience through trailers and other promotional material. These samples of the movie help to gauge the reaction of the targeted audience which would alert the film producers if the movie would be a success or a fail. Without Youtube, distribution companies would most likely struggle nowadays to get sufficient exposure in order to become a success. However the issue with this form of distribution is that the quality of the film is significantly compramised due to the restraints of internet streaming and the devices on which people will consume the films which are mainly smaller digital devices such as tablets and smartphones.
Before the digital revolution of media, film distributors distributed the film through trailers at cinemas, movie posters, tv trailers and other such forms of dated media. Tv trailers and cinema trailers, whilst still popular choices for film distributors may, become obsolete as more and more people consume films from their own homes and the culture of going out to view a movie becomes less and less popular. This form of distribution however also poses risks to the film industry in that people are now able to copyright and pirate the films a lot easier which means cinemas and film distributors and producers lose out on the sale of their films.
Production
The production of movies have changed significantly since the golden age of hollywood in that the business has become a lot more digitalised and also has become a lot more lazy in how they shoot and put together film. The introduction of special effects and improved film quality means there is little need to film 'on location'. For instance avatar was filmed mainly using special effects and back grounds that were computer generated (CGI) meaning that none of the background or the skins on the actors were real, however it was extremely convincing. Avatar is a prime example of the sheer change in how we film things as compared to how we did in the past. The potential danger with this is that costs can become higher as new technology evolves daily and it disconnects us from reality in that we are creating these perfect worlds and places which simply do not exist which can make a film look extremely fake or can work the other way and capture the imagination of the audience.
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